This report outlines how to shift to an economy built to reuse, repair and regenerate — an opportunity underscored by the 86% of consumers who say circular solutions should be a priority.
It examines the role of trust in making circular practices mainstream, highlighting what businesses, governments and communities need to secure public confidence: transparency, quality assurance, and clear benefits for people and the planet.
The goal is to create conditions where circular products and services are not just accepted, but actively sought after, driving lasting change in how we produce and consume.